July 3, 2024
Establishing trust and value first is essential. When a prospect plans to negotiate, starting with a fair price (one you can live with) is not ideal. Instead, start with a price "above the dance floor."
May 8, 2024
This blog aims to empower sales professionals with actionable insights to navigate the intricate landscape of modern salesmanship. By prioritizing trust, value, and urgency, you'll not only secure sales but forge enduring partnerships that fuel business growth. Stay tuned for more strategies on transforming objections into opportunities and turning customers into your greatest advocates.
March 11, 2024
Stage 1: Initial Customer Communication In our previous blog, we emphasized the importance of small businesses and solo entrepreneurs developing a deliberate Value Perception Plan to […]
February 19, 2024
For Granicrete installers, mastering value perception is key. Understanding customer preferences, showcasing Granicrete’s versatility and sustainability, and communicating its long-term benefits can justify premium pricing. Effective installation and articulation of Granicrete’s qualities build trust and elevate the customer experience, fostering loyalty and redefining excellence in the industry.