May 20, 2024

The Canvas for the Art of Negotiation (continued)

Mastering the Art of Negotiation: Building Trust and Value Before Discussing Investment Learn how to transform your negotiation strategy by focusing on trust and value. Discover why discussing "investment" instead of "price" can elevate your approach and lead to more successful outcomes.
February 28, 2024

Understanding Your Sales Cycle: Key Questions for Crafting a Compelling Value Perception Plan

In sales, shaping customer perception to evoke trust, value, and a "wow" factor is key, but often overlooked by small businesses and entrepreneurs. For Granicrete installers, tailoring each step of the sales cycle is vital. An upcoming blog promises to guide crafting a Value Perception Plan to distinguish from competitors.
February 19, 2024

Elevating Value Perception: Empowering Installers of Granicrete Products and Systems to Enhance Customer Experiences

For Granicrete installers, mastering value perception is key. Understanding customer preferences, showcasing Granicrete’s versatility and sustainability, and communicating its long-term benefits can justify premium pricing. Effective installation and articulation of Granicrete’s qualities build trust and elevate the customer experience, fostering loyalty and redefining excellence in the industry.
May 8, 2024

STAGE 3 … Mastering the Sales Appointment: Winning with Trust, Value, and Urgency

This blog aims to empower sales professionals with actionable insights to navigate the intricate landscape of modern salesmanship. By prioritizing trust, value, and urgency, you'll not only secure sales but forge enduring partnerships that fuel business growth. Stay tuned for more strategies on transforming objections into opportunities and turning customers into your greatest advocates.
March 11, 2024

Elevate Your Business with Granicrete’s Value Perception Plan

Stage 1: Initial Customer Communication In our previous blog, we emphasized the importance of small businesses and solo entrepreneurs developing a deliberate Value Perception Plan to […]
February 22, 2024

Elevating Your Value Perception to Stand Out from Competitors

To get ahead you must figure out how to leave your competition behind. Focus less on your competition and more about how you shape your prospects and customers perception of value about you and doing business with your company.

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