March 29, 2024
In our previous blog, we delved into the crucial elements of making a strong first impression during your initial customer communication. Now, let’s move forward to […]
February 28, 2024
In sales, shaping customer perception to evoke trust, value, and a "wow" factor is key, but often overlooked by small businesses and entrepreneurs. For Granicrete installers, tailoring each step of the sales cycle is vital. An upcoming blog promises to guide crafting a Value Perception Plan to distinguish from competitors.
February 19, 2024
For Granicrete installers, mastering value perception is key. Understanding customer preferences, showcasing Granicrete’s versatility and sustainability, and communicating its long-term benefits can justify premium pricing. Effective installation and articulation of Granicrete’s qualities build trust and elevate the customer experience, fostering loyalty and redefining excellence in the industry.
January 21, 2024
Ask every successful company what is important to them in their marketing and sales and your will consistently hear the response “to separate and differentiate ourselves […]
March 11, 2024
Stage 1: Initial Customer Communication In our previous blog, we emphasized the importance of small businesses and solo entrepreneurs developing a deliberate Value Perception Plan to […]
February 22, 2024
To get ahead you must figure out how to leave your competition behind. Focus less on your competition and more about how you shape your prospects and customers perception of value about you and doing business with your company.
January 12, 2024
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