In the realm of sales, perception is paramount. Every interaction with prospects and customers presents an opportunity to shape their perception of your company. The goal? To elicit reactions of “Trust,” “Value,” and “Wow” at every touchpoint. Yet, many small businesses and solo entrepreneurs overlook the significance of this perception, failing to invest in a deliberate Value Perception Plan.

Why is this crucial? Because without a clear plan, businesses risk appearing generic or, worse, indistinguishable from competitors. Instead of standing out, they blend in, leaving prospects and customers underwhelmed.

For professional installers of Granicrete products, the importance of a Value Perception Plan is essential to your business. To develop one effectively, it is essential to first understand your sales cycle—from initial contact to repeat business. With Granicrete’s stunning range of finishes for both interior and exterior surfaces, every step of your sales cycle presents an opportunity to dazzle your customers.

So, what might your sales cycle entail? Take a look from the Initial Customer Communication and each progressive step in the sales cycle through Post Installation. Begin to ask questions of yourself and your business as to what you are doing at each stage to create separation from your competitors by creating “Trust – Value – Wow” at every stage.

Stay tuned for our upcoming blog, where we will explore essential questions for each stage of your Sales Cycle, empowering you to craft a compelling Value Perception Plan that sets you apart from the competition.